Mathilde Ravn can be described as the quintessential “spend the day with me” Instagram girl. In a landscape defined by constant overstimulation, her content feels refreshingly calm and relatable, offering her take on a slow living lifestyle. From a quiet walk to the local coffee shop to moments spent journaling, she shares her everyday routines and cosy little moments of her life in Copenhagen. Warm, personable, and quietly likable, Mathilde developed an interest in building a social media presence at a young age, an instinct that has since helped her cultivate a loyal and engaged audience. Her appeal lies in ease and approachability, offering moments that feel gentle rather than demanding.

For those who don't know you, how would you like to introduce yourself?

I’m Mathilde Ravn, a content creator and influencer. I’m a calm, home-loving person, but I also adore Copenhagen’s cafés and vibrant city life. People often call me a true Copenhagen girl - and I think that really sums me up.

What’s your process of creating a home? Are there any essentials that make you feel at home, or how do you create this feeling? How would you describe this feeling of home?

For me, the feeling of “home” is definitely about being in a calm and peaceful environment. Creating a home has mostly been about building a simple, serene base with little touches of coziness. I also think it’s about having a safe space - and that’s something I’ve really focused on when shaping my home.

You have grown an impressive following on social media. Could you tell us the story of how it all started and when/how it really took off?

I actually started posting photos back when Instagram first launched. I was in eighth grade, and the photos were very different back then - mostly simple pictures taken in the app and shared online. I’ve always been interested in it, though, and when I got to high school, I began posting more fashion and café content from Copenhagen.

My growth really took off during my gap year, traveling in the US and New Zealand, where I shared a lot of travel content, which at the time was just a hobby. A few years later, while studying, I continued creating content, and after finishing my studies, I went full-time on my social media platforms. That’s when things really started to take off, especially with the introduction of Instagram Reels, which I quickly embraced.

Where do you find your creative spark? Are there people, places, or moments that really influence your work?

I’m mostly inspired by a mood or a feeling. It could be something I notice in cafés, in the city, or in the people I meet along the way. It’s really the atmosphere I aim to capture in my content that sparks inspiration. For example, when I’m taking a breakfast photo, I focus more on conveying the mood I want in the image rather than just the individual elements.

We know you as quite the autumn girlie on Instagram - you have such a beautiful way of capturing that cozy autumn feeling. The autumn and especially winter months in Denmark can be dark, cold, and feel never-ending. How do you find light, warmth and inspiration during these months despite that?

I think this is something that has come to me as I’ve gotten older. When I was younger, I was definitely a summer girly and could even feel a bit down during the winter. But over the years, I’ve realized that I actually love the darker, colder months - when the focus shifts to bringing coziness indoors.

In Denmark, when the darker months arrive, it feels like people naturally slow down, and I really enjoy that atmosphere. I think I’ve learned to romanticize the small things and appreciate simple pleasures, like lighting candles and creating cozy moments indoors.

What are you working on right now that you’re most excited about?

I can’t reveal too much just yet, but there are some exciting plans in the works for the middle of next year. It’s always been a dream of mine to take my business to the next level, and this upcoming project is a step in that direction.

Looking ahead, what’s the dream - whether it’s something huge or just a small personal goal?

Professionally, my dream is to keep growing and evolving. I’m not someone who settles once I’ve reached a milestone - as soon as I achieve one goal, I’m already setting a new one. So for me, it’s about continuing to expand my brand and create something larger than just myself.

On a personal note, I really value staying grounded and present. In a world where so much of our time is spent online and on social media, it’s easy to lose sight of real life. For me, having a calm foundation and finding joy in what I do every day is what truly matters.

My personal style is a blend of…

Scandinavian, timeless, and cozy - with a focus on good-quality basics.

My wardrobe is…

also very Scandinavian.

The atmosphere and décor I wanted to create in our home is…

cozy and calm.

To me, home is a place to…

recharge and renew my energy. It’s truly my safe space - there’s nowhere else I unwind quite the same way as I do at home.

The MAGMA sofa represents my life and style because…

being very clean and minimal in its design. It has a calm expression that mirrors my entire interior style - simple, uncluttered, and with clean surfaces. That’s exactly the feeling the MAGMA sofa brings to our living room.

Whenever I need inspiration, I…

turn to Pinterest. Whether it’s for content ideas, personal style, or interior inspiration, it’s always my go-to platform.

I’m at my happiest when I…

am at home, or spending time with my boyfriend and family. That’s when I feel most like myself and can truly relax.

My best friend would say that I’m…

very calm and reflective by nature. I tend to dive deep into things, and my friends often come to me for advice, which I really appreciate.

I never thought I would say this, but…

I make a living from social media.

It brings me joy to…

spend time with my boyfriend, family, and friends, enjoy flowers, follow a good morning routine, be in nature, and spend time with horses.

On my wish list is…

a large, white, fluffy chair that would match our sofa perfectly.

If I weren’t doing what I’m doing today, I’d probably…

work at a magazine as a writer.

A person who inspires me is…

Hailey Bieber. I admire her style, her effortless approach, and her cool, confident energy.

I’m most excited to…

create a comfortable home and safe space where my future family can grow, while also exploring the world and experiencing beautiful places and cultures.

Next year, I’m excited about…

my ongoing project, but I’m also curious to see how the industry evolves. Professionally, I’m eager for new opportunities, and personally, my boyfriend and I are planning a month-long vacation, which I can’t wait for.

On Saturdays, you’ll catch me at…

Ø12 for breakfast, and after that, I usually head over to Frederiksberg Have for a long walk before heading home.

My favorite breakfast spot is...

The best breakfasts can be found at Ø12, Maude’s, and Jakob’s Hjørne - all in the Frederiksberg neighborhood.

My go-to coffee spot is…

If you’re looking for the best coffee, La Cabra in the city center or Apollo Bar are the spots to go.

Favorite way to spend a date night…

we enjoy going to restaurants we’ve never been to, but a favorite of mine is Scarpetta or Delphine. To be honest, though, our go-to date is usually at home, creating a home cinema in the living room with duvets, takeout, and candy.

Three favorite Copenhagen spots…

If I had to pick three favorite Copenhagen spots, they would be Frederiksberg Have/Ørstedsparken, La Banchina, and Apollo Bar.