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Edda Petursdottir, an Icelandic-born model and photographer, embarked on a transitional journey that beautifully mirrors her talents and vibrant personality! After a lengthy modeling career in New York, Edda naturally gravitated towards photography and found a creative haven in Berlin, working with various fashion and jewelry brands. Her Moabit loft (Moabit is an inner city of Mitte, Berlin), where she resides with boyfriend Moritz and their 4-year-old daughter, Kaia, is a tranquil blend of modern Nordic charm with a distinct New York influence. She not only excels in front of the lens but also behind it, distinguishing herself in the modeling and photography industries and when you add all this together, it's evident that pursuing one's passions and blending influences can create a truly unique perspective.

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How would you describe your photography style and the
subjects that inspire your work?

My photography style varies on the projects but I would say I'm very much into
clean ecstatic. I like to emphasize strong independent women.

What led you to choose Berlin as the place to continue your creative
journey and study photography?

Having spent 17 years in New York, I longed for a change, and Berlin seemed like the
ideal destination to continue my creative photography journey. Berlin's vibrant
creative scene and international ambience felt reminiscent of New York,
but with a slightly morerelaxed pace that appealed to me.

Could you share some of your favourite aspects of life in Berlin?

Berlin captivates me with its diverse neighbourhoods. There's a lot of greenery,
and the mix of people from all over the world here keeps things interesting.
And of course all the talented creatives.

What upcoming projects or creative pursuits are you currently excited about?

At the moment I work a lot with fashion brands shooting their lookbooks etc and I shoot a lot of jewelry. In addition, I always try to work my creative side by shooting personal editorials to keep things interesting. I have some in the works so keep an eye out.

As an Icelandic living in Berlin, what do you think are the main differences you have experienced moving from the cold north to Berlinin terms of interior and aesthetics?

Moving from the cold north of Iceland to Berlin, I've noticed significant differences in interior design and aesthetics. I do miss the clean and minimalist Scandinavian style. However, Berlin's allure lies in its rich historical background, which adds a fascinating depth to its aesthetic landscape.

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What made you choose the FRIDAY sofa?

The FRIDAY sofa caught my eye for its exceptional aesthetics and unparalleled comfort. It's a perfect blend of style and cosiness, making it a win-win choice for me.

How would you describe 'the feeling of home', and how have you created a home around it yourself?

For me, 'the feeling of home' is all about surrounding myself with pieces I've collected over the years, each holding memories of the past. It includes family photos and cherished items that resonate with personal significance, creating an environment that feels truly comforting and familiar.

What's your go-to comfort food when you need a pick-me-up?

When I need a comforting pick-me-up, Thai food is my go-to choice. Berlin offers a variety of fantastic options, and there's something about Thai cuisine that always hits the spot for me.

What’s the last thing you do before you go to sleep?

The final thing I do before bedtime is to give my baby girl a goodnight kiss. However, I must admit, I often end up scrolling through social media, which
I'm trying to cut down on before falling asleep.

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